A business’s online presence is a key to its success. User experience (UX) is a crucial aspect of creating an effective online presence. This refers to how users interact with a website, app, or any other digital product. To put it simply, UX is all about making a digital product easy and enjoyable to use.
It’s no surprise that UX has become an essential element of digital marketing strategies. At Gravital Agency, we understand the significance of UX in achieving business success. Our team of international experts can advise on this and other topics related to digital marketing strategies. In this article, we’ll discuss the importance of UX and how it helps with ROI.
User experience (UX) is the overall experience that a user has when interacting with a product or service. It encompasses every touchpoint that a user has with a product, from the initial discovery of the product to the purchase and use. So, a good UX should be intuitive, efficient, and satisfying, taking into account the user’s goals, needs, and preferences. When a product has a great UX, users are more likely to stay engaged, complete desired actions, and ultimately become loyal customers.
UX has become a must have. By prioritizing UX in the design and development process, businesses can create a user-friendly and engaging experience that sets them apart from their competitors and ultimately leads to higher ROI.
It should also take into account the user’s goals and needs, as well as their emotions and motivations. A website with good UX can encourage user engagement in several ways. For instance, clear and compelling calls-to-action can prompt users to take desired actions, such as filling out a form or making a purchase. Intuitive navigation and responsive design can also improve user engagement, making it easier for users to find what they’re looking for and feel the content.
How? Let’s see the following topics.
Better UX = More Conversions
To understand the importance of UX for business success, we need to look at how it affects conversion rates. Conversion rates refer to the percentage of website visitors who take a desired action, such as filling out a form, making a purchase, or subscribing to a service. A website with a high conversion rate generates more leads and sales, resulting in higher ROI. Research has shown that improving UX can lead to a significant increase in conversion rates.
For instance, a study by Forrester found that improving a website’s UX could increase its conversion rate by up to 400%. When users find a website easy to use and navigate, they’re more likely to stay on the site longer, engage with its content, and eventually convert.
Better UX = More Returning Customers
Another way this can help with ROI is by increasing customer retention. A website that provides an excellent UX is more likely to retain its customers than one that doesn’t. Returning customers are critical to business success, as they’re more likely to make repeat purchases and refer their friends and family.
According to A Comprehensive Guide to the ROI of UX, The return of investment in UX is $100 for every $1 invested If users struggle to find what they’re looking for on a website, they’re more likely to leave and never come back. On the other hand, if they have a positive experience, they’re more likely to return and become loyal customers.
Better UX = Better Brand Perception
A website’s user experience can also affect its brand perception. Users are more likely to view a business positively if they have a good experience with its website or app. A positive brand perception can lead to increased brand loyalty and higher customer lifetime value. A poor user experience can have the opposite effect. Users may perceive a business negatively, leading to a loss of trust and potential customers.
Better UX = More Engagement!
So, my dear reader, UX can help increase user engagement, which can lead to higher ROI. User engagement refers to the level of interaction users have with a website or app. When users are engaged, they’re more likely to spend more time on the site, share content, and interact with the business.
GraviFact: 39% of people will stop engaging with a website if images won’t load or take too long to load. (Source: Adobe)
Now that you know the value of UX in each area, we share with you some best practice tips that should be applied to support the strategy.
Conduct user research
The first step in creating a great UX is to understand your users. Conducting user research, such as surveys, interviews, and usability testing, can help you gain valuable insights into your users’ needs, behaviors, and preferences.
Use a user-centered design approach
UCD is an approach to design that places the user at the center of the design process. It involves understanding the user’s goals and needs, designing for their context and environment, and testing designs with users to ensure that they meet their needs.
Design for accessibility
Accessibility ensures that people with some kind of disabilities can use and interact with a product. Designing for accessibility involves creating products that are perceivable, operable, understandable, and robust.
Create a consistent and intuitive interface
It can help users understand how to use a product quickly and easily. Use clear and concise language, consistent navigation, and familiar design patterns to create a user-friendly interface.
Optimize for speed and performance
Users expect products to load quickly and respond immediately to their actions. Optimizing for speed and performance can help improve the user experience and increase engagement.
Test and iterate
Is an essential part of the UX design process. Use feedback from users to identify areas for improvement and make changes to the design to create a better user experience.
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By following these best practices, you can create a great UX that meets the needs and expectations of your users, and ultimately leads to higher ROI for your business.
So, now you now how UX can help increase conversion rates, customer retention, improve brand perception, and increase user engagement, all of which can lead to higher ROI. As a digital marketing agency, Gravital can help advise on the latest updates and trends in UX design, content, and digital marketing strategies to help you achieve your business goals. Contact us to receive a custom-designed marketing plan for your organization.