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HOW TO BUILD A MUTUALLY BENEFICIAL CLIENT-AGENCY RELATIONSHIP IN MARKETING
Achieve Greater Success and Profit By Cultivating a Healthy and Productive Client-Agency Connection.
WHAT ARE BUYER PERSONAS, AND WHY ARE THEY IMPORTANT?
Why Buyer Personas Are the Key to Your Digital Marketing Success.
Digital Marketing
Connect with current and prospective customers though a variety of online-based, digital marketing tactics such as website design, search engine optimization (SEO), social media, paid search and email marketing.
Digital Marketing Budgets
Learn how to manage your digital marketing budget. Quick tip: The Small Business Administration recommends allocating 7 to 8 percent of your gross revenue to marketing and spending 50 percent of that amount on digital marketing.
Search Marketing
Lead Generation
Develop a productive sales pipeline with an effective lead generation process focused on attracting prospects to your brand, nurturing them and converting them into loyal customers.
