About
The Client
Acrecent Financial is a leading financial solutions provider for medium- and large-sized businesses in Puerto Rico.
Challenge
Acrecent Financial identified a new business opportunity: offering financing options to U.S. equipment manufacturers exporting to Mexico. The company had relied on traditional marketing, such as trade shows and personal networks, for leads. In this new market, these methods were not effective in terms of costs and time.
Approach, Tactics and Solutions
Goal
Position Acrecent as a thought leader in U.S. market areas with high concentration of equipment manufacturers.
Target Audience
Reach U.S. markets with high concentration of equipment manufacturers.
Tactics & Results
Content
Marketing
Develop content that attracted, engaged and showed equipment manufacturers why and how to provide financing to customers.
6:14
Minute
Avg. attention time
(VS. 2 min avg attention time benchmark content)
Tactics & Results
Search Engine Optimization
Help Acrecent be found by manufacturers searching Google using keywords such as “manufacturing equipment financing” and “offering finance to international buyers.”
GOOGLE
PAGE NO.1
In two years: 112,000 Organic Search Visits for 157 Keywords on Google’s first page.
Tactics & Results
Account-Based Marketing
Engage manufacturing companies seeking to export their equipment to Mexico by showing them how to help their buyers obtain financing for the equipment.
152,126
WEBSITE VISITS
In two years generated 742 leads and 152,126+ website visits.
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Testimonial Heading
Junior Production Manager, Acrecent Financial