Acrecent

Exporting services to unkown markets with a marketing partner to target a niche business opportunity.

About
The Client

Acrecent Financial is a leading financial solutions provider for medium- and large-sized businesses in Puerto Rico.

Challenge

Acrecent Financial identified a new business opportunity: offering financing options to U.S. equipment manufacturers exporting to Mexico. The company had relied on traditional marketing, such as trade shows and personal networks, for leads. In this new market, these methods were not effective in terms of costs and time.

Approach, Tactics and Solutions

Goal

Position Acrecent as a thought leader in U.S. market areas with high concentration of equipment manufacturers.

Target Audience

Reach U.S. markets with high concentration of equipment manufacturers.

Tactics & Results

Content
Marketing

Develop content that attracted, engaged and showed equipment manufacturers why and how to provide financing to customers.

6:14
Minute

Avg. attention time

(VS. 2 min avg attention time benchmark content)

Tactics & Results

Search Engine Optimization

Help Acrecent be found by manufacturers searching Google using keywords such as “manufacturing equipment financing” and “offering finance to international buyers.”

GOOGLE
PAGE NO.1

In two years: 112,000 Organic Search Visits for 157 Keywords on Google’s first page.

Tactics & Results

Account-Based Marketing

Engage manufacturing companies seeking to export their equipment to Mexico by showing them how to help their buyers obtain financing for the equipment.

152,126
WEBSITE VISITS

In two years generated 742 leads and 152,126+ website visits.

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin non leo erat. Curabitur ut mollis lacus. Fusce egestas orci in suscipit pulvinar. Donec iaculis laoreet ligula ac sollicitudin cras rhoncus”

Testimonial Heading

Junior Production Manager, Acrecent Financial

ARE YOU EXPANDING YOUR BUSINESS TO A NEW MARKET?

There is a better way. Let’s talk…