About
The Client
BMA Group is a global HR consulting and business process outsourcing company providing innovative solutions for businesses.
Challenge
Expanding operations to multiple LATAM countries and United States with headquarters in Puerto Rico and absolutely no brand recognition outside of Puerto Rico.
Approach, Tactics and Solutions
Goal
Position BMA Group in new markets as thought leaders and generate qualified leads.
Target Audience
HR Executives and C-Suite Executives in multiple countries
Tactics & Results
Sales
Enablement
Work as extension of sales team to provide tools to guide customers and join weekly sales meetings to identify opportunity areas and provide insights.
During Q1 of 2020
$3.1 MILLION
GENERATED
In qualified opportunities
$1.5 MILLION
REVENUE
From closed deals
Tactics & Results
Content
Marketing
Develop content that caters to HR executives in different countries and industries
1,961
LEADS
Generated from content
(As of Nov. 2020)
Tactics & Results
Search Engine Optimization
Help BMA be found by executives and HR leaders in multiple countries searching for solutions in recruiting, outsourcing and human resource management.
$40,000
SAVED YEARLY
In advertising spend, to generate the equivalent of 200,000 organic visits per year.
“We have consistently grown double digits, and we can grow because growth is measured.”
Brenda Marrero
CEO, BMA Group Global