BMA Group

Exporting services to unkown markets with a marketing partner to target a niche business opportunity.

About
The Client

BMA Group is a global HR consulting and business process outsourcing company providing innovative solutions for businesses.

Challenge

Expanding operations to multiple LATAM countries and United States with headquarters in Puerto Rico and absolutely no brand recognition outside of Puerto Rico.

Approach, Tactics and Solutions

Goal

Position BMA Group in new markets as thought leaders and generate qualified leads.

Target Audience

HR Executives and C-Suite Executives in multiple countries

Tactics & Results

Sales
Enablement

Work as extension of sales team to provide tools to guide customers and join weekly sales meetings to identify opportunity areas and provide insights.

During Q1 of 2020

$3.1 MILLION
GENERATED

In qualified opportunities

$1.5 MILLION
REVENUE

From closed deals

Tactics & Results

Content
Marketing

Develop content that caters to HR executives in different countries and industries

1,961
LEADS

Generated from content

(As of Nov. 2020)

Tactics & Results

Search Engine Optimization

Help BMA be found by executives and HR leaders in multiple countries searching for solutions in recruiting, outsourcing and human resource management.

$40,000
SAVED YEARLY

In advertising spend, to generate the equivalent of 200,000 organic visits per year.

“We have consistently grown double digits, and we can grow because growth is measured.”

Brenda Marrero

CEO, BMA Group Global

ARE YOU EXPANDING YOUR BUSINESS TO A NEW MARKET?

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